Monday, January 5, 2009

Ethical Trading Policy

I was looking at my organic gardening book tonight, and I happened to spot a disclaimer on the...oh,what is it called? I can't even think right now-- too tired. The page where they list the publishing information.

On that page I saw this disclaimer:

Ethical Trading Policy

Because of our ongoing ecological investment programme, you, as our customer, can have the pleasure and reassurance of knowing that a tree is being cultivated on your behalf to naturally replace the materials used to make the book you are holding. For further information about this scheme, go to

Wow. Now that's cool.